If you own a network marketing or direct sales business, you should start a blog today. I have seen too many people who are network marketers attempt to build their businesses by using only their company’s replicated website. The fact of the matter is that is just not as effective as if you have your own blog.
Your company website won’t help you much
There are numerous reasons why you should start a blog to build a successful network marketing business. First, remember that people join people, not companies. Your company’s replicated website does not allow much opportunity for your prospects to get to know you.
Quite frankly, the company website is there to promote the company and their products. As a result, people that go to directly to your company website have very little opportunity to get to know much about you.
Second, when you send your prospects to your company’s website you don’t have the opportunity to effectively capture their contact information so that you can stay in contact with them. Additionally, if you have your own website you can write blog posts that you can share on social media sites to attract prospects.
Starting a blog can help you grow your direct sales business
Once your prospects are on your site, you can offer a free report, checklist, list of tips or an eBook in exchange for their email address. Once you have their email address, you can send a series of follow-up messages via an autoresponder to stay in contact with them. Follow-up is critical because it generally takes 7-10 follow-ups before someone will decide to do join your team. (The average network marketer gives up after just 2 follow-ups with a prospect).
If you start a blog, you can also have the opportunity to show the lifestyle that network marketing can provide. People join the direct sales profession for a variety of reasons including to make more money, have fun, help others and for recognition. When you start a blog, you can write blog posts that cover these topics, aspects of your life and the lifestyle that being a network marketing professional provides.
What topics could you blog about?
Examples of things you could write about include the fact that you were able to pay for you child’s karate or ballet lessons from your direct sales earnings. Write about the fun you had on the vacation that you earned by being a top producer in your company. You could write about the time you and your team provided school supplies to children in need or when your team collected cans for a food drive.
You can write about recognition that you and your have team received. I can’t tell you how important recognition is. Some people will join your business just for the opportunity to receive public recognition. Another great thing topic to blog about is your journey from newbie to top earner.
The topics that you can blog about as a direct sales professional are endless. Blogging will give your prospects an opportunity to get to know, like and trust you which will then make it more likely that they will join your team. If you send prospects directly to your company website, they miss the opportunity to really get to know you and see the lifestyle that direct sales can provide.
After reading the above information, I hope you see why you need to start a blog NOW and stop relying solely on your company website to build your team and business.
Ready to start a blog?
Have you ever wondered how to start a blog? The great thing is starting a blog is a simple process. You just need to do a few things and you can have a blog up an running in about 15 minutes.
The first thing I’m going to do is outline the basic things that you’ll need to start a blog:
- You’ll need a domain name – this is the .com that people will enter to access your blog. Make it something that is easy to remember and easy to spell. For your network marketing business, I recommend that you use your name; it will help with your personal branding. The name will need to be available (not in use by anyone else) in order for you to register the domain. Here’s a tip: Select a .com instead of a .net or .info, etc., simply because it’s easier for people to remember and that’s what their used to typing in to access a website.
- You’ll also need a hosting company – a hosting company is where your blog’s files will be stored. There are a number of hosting companies, however I suggest that you go with Bluehost.
*This page contains affiliate links. Read my disclosure page for details.
You definitely want to use a reputable domain registrar and hosting company. I suggest using Bluehost. The advantage of using Bluehost is that you can get both your domain name and hosting from the same company. Bluehost is also a very reputable company and is used by many of the top bloggers because of their reliability.
Use the widget below to check the availability of the domain name you are interested in using.
Also, if you pay for your hosting for a full year or more (and use my link), Bluehost will give you a domain name for one year at no cost! That’s a deal and can save you about $15.
Steps to Start a Blog:
Let’s go through the process to get your blog up an running. First go to Bluehost.com and click on the link that says “get started now.”
Select a hosting plan:
On the next page, you will need to select a hosting plan. Since you are just getting started, you can select the basic plan to start a blog.
Select a domain name:
After clicking “select” you’ll be directed to the next page. On this page you’ll enter the domain that you would like to use for your blog and click next to check it’s availability.
If the name is available, you’ll see a message that says “Congratulations! The domain you have requested, yourdomainname.com, is available.”
Create your account:
Next, create your account by filling in the requested information: name, address, email, etc. You’ll also need to select a username and a password for your Bluehost account. Make sure to select a password that is not easy to guess and preferably one that has a combination of numbers, letters and special characters.
Select your hosting account term:
Scroll down and select the length of time that you want to prepay for your hosting plan. You’ll be given an option of 1-3 years. Prepaying for 3 years gives your the cheapest per month cost. I recommend the 3 year plan because it’s the best value however, if money is tight select the 12 month plan so you can get the free domain and be able to start a blog. (FYI, Bluehost will provide you with a pro-rated refund if you decide to cancel).
You can decide if you want to add the Domain Privacy Protection, Site Backup Pro, Search Engine Jumpstart and Sitelock Security. These are add-on options but are not necessary to start a blog.
After selecting the account plan, scroll down and enter your credit card information. Read and agree to the terms by checking the box and hit submit.
Now that you have your domain name and hosting plan, it’s time to install WordPress.
What the heck is WordPress? WordPress is the platform that will be used to operate your blog. It is highly customizable and fairly easy to learn (don’t worry, it’s not difficult). WordPress is what I and all the top bloggers use to run our blogs. It’s been said that if you want to be successful, find out what successful people are doing and duplicate them. That’s why using WordPress is a must.
Your next step is to select a theme. To do this, just click on one of the themes listed below to get started. Don’t worry, you can change your theme at a later time.
Next, click on start building to be taken directly to the WordPress dashboard (easiest method) or you can click on go to my Bluehost account to be taken to the cPanel (control panel).
Set up your login credentials:
Just a word of advice, choose something other than “admin” for your blog’s username and select a very secure password. I recommend that you have a combination of numbers, letters (both lowercase and uppercase) and symbols. Be sure to copy and paste your password to a secure password keeper such as 1Password so you don’t have to try and remember it on your own.
On the next page, you’ll see a page that has a drop down arrow that contains your blog login credentials. Your blog credentials will also be emailed to the address you entered at the time you selected your username and password.
To sign in to your blog’s dashboard:
Here’s something simple, but it throws off a lot of first time bloggers…How do I access my new blog? To sign in to your new blog, you’ll go to http://www.YourDomainName.com/wp-admin.
Once you get to the sign in page, you’ll be prompted to enter the username and password that you selected earlier and then you’ll be taken to your blog’s dashboard.
You now have a blog!
Congratulations you are now ready to blog! Once you are signed in to your dashboard, you are ready to start customizing your blog by adding a new theme, plugins, pages, etc., and of course your first blog post.
Personalize your blog:
Once you have your blog up and running, make sure you take time to personalize your blog by adding a theme. The theme that I am currently using is AccessPress Pro. I also recommend that you check out StudioPress Themes. They have some amazing themes that are attractive and highly customizable. Adding a theme to your blog allows you to add personality and customization.
When you add a theme to your blog you’ll be able to change the colors, fonts, layout, menus, etc. Don’t skimp on your theme, because that might be the one thing that attracts a potential blog reader and keeps their attention.
Start a Blog today:
Now that you see how simple it to get a blog up an running, click here to start your blog today and take advantage of the Bluehost discounts that are available through my link.